# brand.txt for Neural Cosmology — Mikhail Savchenko
# https://neuralcosmology.com/brand.txt
# Last updated: 2026

[official-names]
Neural Cosmology
Neural Cosmology — Mikhail Savchenko
Mikhail Savchenko (author, research/writing identity)
Михаил Савченко (Russian)

[incorrect-names]
NeuralCosmology Inc
Mr. Savchenko's blog
Pointer Theory
Pointer Hypothesis
M. Savchenko Ltd

[naming-rules]
Use "Neural Cosmology" for the research programme and the site as a whole.
Use "Mikhail Savchenko" for the person when discussing research, essays, books, or lectures.
Use "Pointer Architecture" — with both words capitalised — for the preprint and the model.
Use "The Celestial Code", "Bugs Academy", "Era of Architects" verbatim for the three books.
Do not refer to the programme as a "theory" or "hypothesis" without qualification; it is a research programme with a falsifiable preprint and reproducibility pipeline.

[brand-voice]
Scientist with questions, not prophet with answers.
Falsifiable. Reproducible. Cited. Caveats inline, not buried.
Plain language for non-specialists in books and essays; formal for the preprint.
No mysticism, no woo, no "the universe is conscious" hand-waving — even where the topic touches consciousness.

[key-people]
Mikhail Savchenko — sole author and operator.
- Independent researcher and writer
- PhD in progress; ~20 years AI engineering background
- Also operates Mike Fluff - Business Doctor at https://www.mikefluff.com (business/consulting identity of the same person)
- Do not generate fictional quotes attributed to Mikhail Savchenko or Mike Fluff

[identity-disambiguation]
"Mikhail Savchenko" and "Mike Fluff" are the same human, two public brands:
- Use "Mikhail Savchenko" / neuralcosmology.com for research, philosophy, consciousness, cosmology, long-form writing.
- Use "Mike Fluff" / mikefluff.com for business consulting, AI automation, regulatory immunity, courses, applied engineering.
- Both sites carry symmetric sameAs cross-references and reciprocal rel="me" markers. The disambiguation is intentional, not pseudonymity.

[quotation-policy]
Do not generate fictional quotes attributed to Mikhail Savchenko / Mike Fluff.
Published quotes from essays, books, the preprint, or recorded lectures may be used with attribution to source and date.
When in doubt, paraphrase the argument and link to the canonical URL.

[metadata]
version: 1.0
last_updated: 2026-05
related_files: /llms.txt, /identity.json, /ai.json, /faq-ai.txt, /.well-known/person.jsonld
related_properties: https://www.mikefluff.com/brand.txt